The newest series of assets for the Reset Yourself with Dairy campaign has launched for the back-half of 2022. The Undeniably Dairy assets tap into the latest Gen Z nostalgia trend, particularly when it comes to all things 90’s and Y2K – from fashion to cheesy jingles, grainy filters, old school screen radios, and more – while still offering the calming relief only delicious dairy can bring.
The new assets will be running on channels like Hulu, YouTube, Instagram, Facebook, and TikTok through November.
Read more about why youth seeks comfort in nostalgia and where this Gen Z trend stems from.