I’ve been honored to serve as your CEO and want to thank you for all you do to support our organization and share your passion for dairy promotion.
I don’t need to tell you 2020 was a rollercoaster, as we all lived it. As farmers, you know very well the best laid plans rarely roll out as expected for a multitude of reasons, yet the show must go on.
You’ll see in this annual report how our staff pivoted our plans and sprung into action to address the most pressing issues facing the dairy industry in an unprecedented time. We didn’t allow ourselves to be side-tracked, instead we doubled-down on getting milk to those in need and optimizing our content to capitalize on the explosion of time spent online.
Thank you for your interest and support of dairy promotion and, as always, we would love to hear your feedback and connect with you.