New England Dairy has partnered with Palace Entertainment to bring dairy front and center at Story Land, a popular theme park in New Hampshire. New England Dairy provides positive dairy messaging on sustainability, cow care, and nutrition to interactive exhibits for Story Land’s 300K+ annual visitors.
The partnership includes:
- Experiential elements, such as visits from our Mobile Dairy Bar, where we provide thousands of flavored milk samples to families while talking with them about dairy nutrition and farming.
- A New England Dairy branded photo stop that tells the story of milk from farm to glass.
- Digital marketing initiatives, like newsletter inclusions and a co-branded social media recipe series hosted by Story Land’s beloved scarecrow character.
New England Dairy’s Mobile Dairy Bar also attended Story Land’s 70th birthday celebration in June, launching a new confetti cake-flavored milk and providing over 1,000 delicious samples to Story Land visitors!