Real dairy sales are 21 times more than plant-based alternatives. This speaks to the trust dairy farmers have earned across generations, including our millennial parent and Gen Z audiences.
There’s no shortage of options in today’s marketplace, but real dairy still reigns supreme. More than 96 percent of U.S. households bought real dairy products in 2023, and the industry moved an all-time high of 233.4 billion milk equivalent pounds.
Real dairy product sales have outpaced plant-based alternatives across multiple retail categories, including:
- Cheese – 144 times greater
- Yogurt – 52 times greater
- Overall dairy sales – 21 times greater*
Read More About Consumer Purchasing Preferences
*Retail data source: Circana