The opening ceremony of the 2024 Olympics is July 26. Elle St. Pierre is bringing dairy front and center on the world stage, and your dairy checkoff is excited to support her on her journey to a gold medal.
Elle grew up on a dairy farm in Vermont and attended University of New Hampshire. Today, she calls Pleasant Valley Farms in Berkshire, Vermont, home, where her husband Jamie farms with his family.
Together with American Dairy Association Northeast (ADANE), we have produced three videos featuring Elle that we will be sharing throughout the Olympics. The videos focus on Elle preparing for the 1,500 meter race, incorporating dairy into her diet, refueling with chocolate milk, and feeling proud to raise her son on a dairy farm – just like her and Jamie were.
You can find Elle’s Olympic schedule below, as well as when New England Dairy and ADANE will be sharing these special videos. On the dates indicated, you can find the videos on our social media channels to like and share:
Facebook
Instagram
Youtube
TikTok
Please share the videos on your farm or personal social media to help showcase this positive dairy messaging.
Schedule
July 26: Opening Ceremony.
We shared a behind the scenes post from our video shoot on our social media today.
August 5: Video #1: Focus on preparing for the Olympics, refueling with chocolate milk, and dairy’s role in her life.
August 6: 1500M Round 1
Elle finished third in her heat, which means she moves on to the semifinals!
August 7: Video #2: Focus on dairy farming, raising her son on the farm, and more
August 8: Semifinals
August 9: Video #3 will be posted on our social media at 10 a.m.
August 10: Final race